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Simple, teach your brand how to connect with your customers

18 Jan

Simplicity in your marketing strategy can help you build better relationship with your target audiences, as it allows you to get back to the basics of just listening to your audience than responding appropriately. The golden rules of getting brand loyalty need to be recapped, because as branding and design agency’s have lost the plot when it comes to communication.

The branding and design agency’s have made the act of communication so damn convoluted and complex. With: new media, guerrilla marketing, viral marketing , above and below the line, pew! ….through the line, ambient media and direct marketing, brand activation, just to name a few. Ok I know I mixed some categories of marketing and some faculties of the categories of marketing see now the convoluted branding marketing jargon just oozes.


Branding design lesson 1
The simplicity in making successful brands and businesses


Branding and design are supposed to be about in essence a collection of people, who are involved in communication as a profession , we should get back to being people talking to other people. Look the only reason, that branding, marketing and design agencies exist is to deliver value, in the form of building a relationship between our clients and the consumer, whether it is old or new media it’s imperative to have a clear value proposition that highlights the brand position of the client and deliver that message to the appropriate audience.

Have a level of depth and authenticity, why should i listen to my customers you show then that courtesy and listen to them, then respond when they have spoken, it’s like any other relationship, their needs to be respect, empathy it’s actually quite simple, you have been doing it your whole life in every other relationship you have developed.

I know it could be hectic maintaining a relationship with so many people but look at the cost for starters; not really sending emails is free and bulk sms’s are a fraction of the cost of one radio spot or there are the equivalent of one banner ad.


Branding design lesson 2
Having a sustained and authentic relationship with your clients, will ensure you brand loyalty, trust and credibility.


The question of who is going to respond to such a volume of communication? Become’s a mute issue when you consider that corporations, like Tiger Brand hires hundreds in there workforce to count complaints about their products that are forwarded in via telephone every day, and honestly their does exist technology which scans keywords in emails and sms, to class them, so you could have all that work being automated, an example of such technology is Google Alerts and there are other companies that are building more sophisticated versions of this, that can do the job. Point being start building a real relationship with people and stop talking down to them and they will reward you with a lot of good will and money.

Keep it simple and build a relationship ,yes all that had seemed to be idealistic banter resigned to live in the pages of thick marketing text-book definitions , has come into its own with the proliferation of new  communication tools.

Branding design-communication- marketing –brand building –  loyalty – simplicity – business success – new media – gorilla marketing – viral marketing  – above and below the line – through the line – ambient media- direct marketing – brand activation